Know which companies to pitch, and what to say.

Paste a domain. Get a fit score, buying signals and the first line to send.

From $99/mo · 7-day trial · Card required · Misses cost 0 credits

Also as a REST API and MCP server

acme.io / Company brief

Acme

Sample

B2B SaaS · 51–200 · US

92/100

fit for your ICP

  • B2B SaaS
  • 51–200 people
  • US-based

Signals

  • Hiring 4 sales reps

    Greenhouse3d ago

  • Pricing page changed

    New team plan added

    Site changethis week

  • Added HubSpot

    Tech changelast week

Why now

Scaling sales and changed pricing this month.

Suggested opener

“Saw you're hiring 4 sales reps. How are you getting them to pipeline fast?”

Tech stack and all sources ▾
Tech stack
HubSpot · Stripe · Segment · Intercom
Sources
Greenhouse · website + DNS · pricing page

From our own lookups of 50 B2B SaaS companies, October 25, 2026. How we tested

Who it's for

Built for people who sell their own product

What you get

Everything you need before the first message

Every plan includes all of it. You pay in credits. A lookup that finds nothing costs nothing.

Company lookup

One domain in, the company out.

  • What they do and industry
  • Open roles by team
  • Tech stack (Meta and Google ads coming soon)
  • Source and date on every field

50 credits

Fit, why-now and opener

Scored against the ICP you write.

  • 0 to 100 fit score
  • Signals that actually fired
  • A first line that cites them
  • Returned with every lookup

Included

Watchlist

Know the week they're ready to buy.

  • Weekly rescan
  • Only real, dated changes
  • Monday email digest
  • Webhook for your agent

10 credits / company / week

API and MCP

Same data in your code or AI agent.

  • REST, JSON, bearer key
  • MCP for Claude, ChatGPT, Cursor
  • On every plan
  • One balance for the team

Same credits

Without vs with

Ask a chatbot, or look it up

Without · a generic AI answer

“Attio is a CRM platform that helps teams manage relationships. It could be a good fit if you sell to sales or revenue teams. You might mention their growth or recent product updates in your outreach.”

  • × No fit score against your ICP
  • × No dates or sources
  • × Nothing you can quote in a first line

With · WorthPitching

Real lookup · attio.com · Oct 25, 2026

Attio

Sales & marketing tech · 31 open roles

57/100

fit vs “B2B SaaS, 20–200 people, selling to sales teams”

  • Hiring 7 sales rolesAshby job board · Oct 25, 2026
  • Hiring 4 marketing rolesAshby job board · Oct 25, 2026
  • Public pricing + Stripe checkouttheir website · Oct 25, 2026
Tech
Google Workspace · Stripe · Mailchimp · Storyblok · Next.js · Vercel
Meta ads
Not shown yet: the ads source is being connected

“Saw you're hiring 7 sales roles. How are you getting new reps up to speed on accounts?”

Why now

Good fit.
Better timing.

Find a relevant reason to reach out, based on what's changing at the company.

A better first message

“Saw you're growing the sales team. How are you getting new reps up to speed?”

A

Acme

Recent company signals

Illustrative example

  1. Hiring sales

    2 days ago

    4 new sales roles posted

    3 SDRs1 Account Executive

  2. Switched tools

    5 days ago

    CRM changed

    PipedriveHubSpot

  3. Launched something

    1 week ago

    New team plan published

    Pricing page ↗

See the source behind each signal.

Watchlist

Know the week they're ready to buy.

Watch up to 100 companies. Every Monday we tell you who just hired, switched tools or launched something, with the opener ready.

Watch 10 companies. Start 7-day trial

Monday 08:00 · WorthPitching

Who's worth pitching this week

Illustrative example

  • Northwind northwind.io

    Oct 20

    Posted 4 new sales roles

    2 SDRs, 1 Account Executive, 1 Sales Ops

  • Lumen lumen.dev

    Oct 18

    Switched Pipedrive → HubSpot

    HubSpot script added to their site

  • Fernhill fernhill.ai

    Oct 17

    New pricing page

    Team plan added to /pricing

Every signal compares two dated scans.

How it works

Live in three steps.

  1. 01

    Describe your ICP

    One sentence: who you sell to. Every lookup gets scored against it.

  2. 02

    Add domains

    Look them up one by one, paste a list, or let your AI agent call the API.

  3. 03

    Get scores and alerts

    Fit, why-now and an opener now, plus a Monday email when watched companies change.

For developers

One GET request. Clean JSON.

The same record as the dashboard, with a source and date on every field. Every plan includes the API and the MCP server.

Add to Claude, Cursor or any MCP client in one line

mcp config

{ "mcpServers": { "worthpitching": { "url": "https://worthpitching.com/api/mcp" } } }
Get an API key
Read the API docs → MCP server →
Works in Browser Claude ChatGPT API
curl "https://worthpitching.com/api/v1/lookup?domain=attio.com" \
  -H "Authorization: Bearer wp_live_..."
{
  "domain": "attio.com",
  "name": "Attio",
  "industry": "Sales & marketing tech",
  "hiring": { "total": 31, "sales": 7, "engineering": 15, "marketing": 4 },
  "tech": ["Google Workspace", "Stripe", "Mailchimp", "Next.js"],
  "why_now": ["hiring_sales", "hiring_marketing", "self_serve"],
  "fit": { "score": 57 },
  "sources": { "hiring": "ashby job board", "tech": "website + DNS" },
  "as_of": "2026-10-25"
}

Compare

Built for deciding who to pitch this week

Based only on each vendor's own public pages, checked October 25, 2026.

FeatureWorthPitchingApollo / LushaClayGoogling it
What you getA company brief: what they do, hiring, tech, fit and a reason to reach outContact and company database (Apollo adds sequences)¹ ²Enrichment tables across 150+ data providers³Ten tabs and a guess
Time to first answerPaste one domainSearch their databaseBuild a table workflow³Manual research
Fit vs your ICP0–100 against the ICP you writeApollo AI scores on paid plans; Lusha lead scoring⁴ ⁵Build your own with formula columns⁶Your judgment
Why-now signalsNew roles, tool changes, site changesApollo buying intent and job changes; Lusha 26 buying signals⁷ ⁸Signals on paid plans except Flex⁹Whatever you notice
Meta ads dataComing soonNot found on their sitesVia the Adyntel integration¹⁰Meta Ad Library by hand
Watchlist alertsWeekly rescan and a Monday digestLusha Alerts weekly; Apollo saved-search alerts¹¹ ¹²Signals monitor your tables⁹None
MCP on every planEvery paid planYes, including free plans¹³ ¹⁴Full MCP on Launch and up; lookups on free¹⁵n/a
Price to start$99/mo, 7-day trialApollo $49/seat/mo billed yearly; Lusha $37.45/mo billed yearly; both have free plans¹ ¹⁶From $185/mo; free plan³Free, plus your time
  1. 1. Apollo pricing
  2. 2. Lusha AI assistants
  3. 3. Clay pricing
  4. 4. Apollo Scores
  5. 5. Lusha FAQ
  6. 6. Clay lead scoring
  7. 7. Apollo buying intent
  8. 8. Lusha buying signals
  9. 9. Clay Signals
  10. 10. Clay Adyntel integration
  11. 11. Lusha Alerts
  12. 12. Apollo search alerts
  13. 13. Apollo MCP
  14. 14. Lusha MCP
  15. 15. Clay MCP
  16. 16. Lusha pricing

Simple credits. Every plan has the API.

A company lookup is 50 credits. Every plan starts with a 7-day trial. Not found? 0 credits.

2 months free

Starter

For solo founders

$99/month

$0.25/ lookup
  • 20,000 credits a month
  • ≈ 400 lookups

All plans include

  • Fit score, why-now, opener
  • Watchlist + Monday digest
  • REST API and MCP access
  • Misses cost 0 credits
Start 7-day trial

1,000 trial credits (about 20 lookups).

Free for 7 days, then $99/mo.

Most popular

Growth

For small sales teams

$299/month

$0.18/ lookup
  • 85,000 credits a month
  • ≈ 1,700 lookups

All plans include

  • Fit score, why-now, opener
  • Watchlist + Monday digest
  • REST API and MCP access
  • Misses cost 0 credits
Start 7-day trial

1,000 trial credits (about 20 lookups).

Free for 7 days, then $299/mo.

Pro

For high-volume outbound

$799/month

$0.16/ lookup
  • 250,000 credits a month
  • ≈ 5,000 lookups

All plans include

  • Fit score, why-now, opener
  • Watchlist + Monday digest
  • REST API and MCP access
  • Misses cost 0 credits
Start 7-day trial

1,000 trial credits (about 20 lookups).

Free for 7 days, then $799/mo.

Enterprise

For teams and data pipelines

$1,999/month

$0.10/ lookup
  • 1,000,000 credits a month
  • ≈ 20,000 lookups

All plans include

  • Fit score, why-now, opener
  • Watchlist + Monday digest
  • REST API and MCP access
  • Misses cost 0 credits
Start 7-day trial

1,000 trial credits (about 20 lookups).

Free for 7 days, then $1,999/mo.

Questions

What do I get from one lookup?

What the company does, its industry, open roles by team, its tech stack, your ICP fit score (0 to 100), a 'why now' line and a suggested opener. Every field shows its source and date. Meta and Google ads data is coming soon.

How is the fit score personal?

You describe your ideal customer in one sentence when you sign up. Every lookup is scored against that description, so the same company can be a 92 for you and a 30 for someone else.

Do you sell emails?

Company data comes first. Email finding is available as an add-on that uses the same credits.

Can I use it from Claude, ChatGPT or my own code?

Yes. Every plan includes the REST API and the MCP server (Claude, ChatGPT, Cursor or any MCP client), on the same credits as the dashboard.

What happens when a company isn't found?

You pay 0 credits. Repeat lookups of the same domain within 7 days come from cache.

What does watching a company do?

Add up to 100 companies to your watchlist. We rescan them every week and email you on Monday when something real changes: new roles, a tool added or removed or a new page on their site. Each alert shows the evidence and a suggested opener.

How does the trial work?

You get 7 days and 1,000 credits (about 20 lookups). A card is required to start. If you cancel during the trial you keep full access until day 7 and aren't charged.

Sellers

Try it on your own leads

7-day trial with 1,000 credits. Look up your next accounts and watch the ones that matter.

Start 7-day trial

Builders

Ship an agent tonight

Company research as an MCP tool or REST call, on the same credits.

See the MCP server

Know who's ready this week, before anyone else pitches them.